Unlocking the Potential of Merchandising with Smeetz Unified Commerce

In a world where visitor attractions like amusement parks, family entertainment centers, and museums constantly strive to enhance their offerings, merchandising sales play a pivotal role in revenue generation. Picture this: a bustling amusement park where families gather for fun, a serene museum filled with art and history, or a lively family entertainment center. These places are not only about experiences but also about memories and souvenirs.

However, the reality is that these attractions often face significant challenges coming from the fact that they use multiple solutions to manage ticket sales, merchandising and F&B. The most common problems are: 

1. Lack of Centralized Data: Their data is scattered across multiple tool that often struggle to communicate, making it challenging to gain a comprehensive view of their operations.
2. Staff Training: The need to train staff on various tools adds complexity to their daily operations and requires valuable time and resources.
3. Limited Sales Opportunities: At present, they can only sell merchandise during the visit, missing out on pre-visit and post-visit sales potential.
4. Limited Bundle Options: Their current systems make it difficult to craft enticing merchandise packages, hindering their ability to attract customers with bundled deals.

Evidently, these challenges often lead to missed opportunities and operational inefficiencies.

Now, imagine a solution that changes the game entirely – Smeetz's Unified Commerce Solution. This article explores how our solution is transforming visitor attractions by empowering them to create, manage, and sell merchandising products seamlessly, leading to remarkable growth in sales and a boost in customer satisfaction.

The Power of Merchandising with Smeetz Unified Commerce

Visitor attractions, with their distinctive needs, call for specialized solutions. Smeetz's Unified Commerce solution is meticulously designed to cater to these specific needs, offering a powerful array of capabilities when it comes to Merchandising Sales:

Create and manage your Merchandising catalog

We understand that merchandising isn’t limited to T-shirts and souvenirs. It includes all types of products, from retail to food and beverages, making it a one-stop-shop for attractions. Customers can effortlessly manage their product catalog, ensuring that every visitor finds what gets their heart racing. 

Inventory management mastery

We’ve seen managers live logistical nightmares when trying to keep track of their inventory. With a robust inventory management solution, we allow attractions to keep their inventory under control by streamlining restocking and reordering processes, and ensuring customers can meet demand without the risk of running out of popular items.

Sell merchandising across all channels

The modern visitor expects choices. Smeetz empowers attractions to offer merchandising products not just at physical locations but also online and through self-service kiosks. This multi-pronged approach guarantees that every sales opportunity is maximized, leaving no potential revenue untapped.

Integrated Shipping Solution

Visitor attractions can now effortlessly deliver retail products directly to customers' doorsteps. Smeetz seamlessly connects online sales channels with a comprehensive shipping solution, creating a convenient and efficient experience for visitors. 

Boost revenue with cross-sells

Cross-selling is a powerful strategy that we help our customers embrace . Attractions can offer merchandising items as cross-sells across their various sales channels, which increases sales revenue while enhancing the visitor experience. 

Insider Tips

Because knowing these tools is only the first step, let’s have a look at some savvy strategies that can significantly elevate your sales: 

1. Gift Card Bundles: Consider bundling gift cards with ticket purchases at the point of sale. This smart move not only encourages visitors to buy the cards but also often results in high redemption rates using the same solution. And, here's the kicker – there's a significant chance that some gift card balances won't be fully utilized, providing an extra revenue boost.
2. F&B Package Deals: Maximize your revenue potential by offering package deals that include food and beverage items with ticket purchases. This ensures a significant portion of your revenue is secured on the day of the visit, enhancing your financial stability.
3. Pre-Sales Email Automation: Implement pre-sales email automation to identify potential customers who haven't made a purchase yet. Gently nudge them towards completing their transactions, ensuring no sales opportunities slip through the cracks.
4. Post-Sales Email Automation: The visitor experience doesn't end with their visit. Utilize post-sales email automation to encourage visitors to purchase a tangible memory or souvenir. Capitalize on their positive experiences by offering merchandise related to their visit.

Case study - Styrassic Park

Now that we've explored the tools that empower customers to manage their merchandising sales, let's take a closer look at the tangible impact we create by delving into the captivating Styrassic Park case.

Welcome to the roaring world of Styrassic Park, a renowned dinosaur-themed attraction located in Austria. For over two decades, Styrassic Park has been captivating visitors with its lifelike dinosaur replicas and immersive exhibits.

Styrassic Park faced a challenge - their only option for selling merchandise was onsite, limiting their reach and revenue potential. However, with Smeetz's Unified Commerce Solution, this situation underwent a remarkable transformation. Now, visitors can purchase merchandise from the comfort of their own homes, streamlining the process and eliminating the need to wait in line at the park. The seamless shipping integration ensures quick and hassle-free delivery of their purchases, and an intuitive online basket allows them to conveniently select merchandise along with their tickets.

Key Results

Our e-commerce solution has enabled Styrassic Park to diversify their revenue streams beyond ticket sales. By offering an online merchandise store, visitors can conveniently purchase products, leading to additional sales and increased profitability for the park. Styrassic Park can now better manage their inventory and shipping operations, which has also led to reduced operational costs. 

Let’s recap the benefits of managing your merchandising sales with Smeetz

1. Diversify Your Revenues: We empower you to extend beyond ticket sales, elevating your financial performance.
2. Enhance Visitor Experience: Tailor your offerings to match customer preferences, delivering innovative solutions to meet their needs effectively.
3. Streamline Operations: Significantly reduce operational costs with our efficient and cutting-edge inventory and shipping management tools.
4. Future-Proofing: Stay in sync with evolving market trends, ensuring your attraction's long-term growth and relevance.
5. Gain a Competitive Edge: Access the complete toolkit needed to solidify your industry position and outpace your competitor

In the competitive world of visitor attractions, staying ahead requires innovation and adaptability. Smeetz's Unified Commerce solution empowers attractions to not only survive but thrive. It's the missing piece that can take your attraction to new heights, driving sales, reducing costs, and delighting customers. The time for transformation is now, and Smeetz is here to make it happen.

Ready to transform your visitor attraction's merchandising sales? Contact us for a personalized demonstration and discover how Smeetz can be your partner in success.

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