The ultimate ticketing software comparison guide

Many companies claim to be the best ticketing solutions out there, but don’t be fooled by simple booking solutions posing as data-driven ticketing platforms. Do they offer 360° product and stock management, machine learning predictions, dynamic pricing, channel management, high-frequency access control, and marketing capabilities?

Let’s analyse the most complete and modern solutions on the market.

The ultimate “friendly” comparison guide

• Secutix
• Regiondo
• BookingKit
• TrekkSoft
• Rezdy
• Smeetz

Secutix

Secutix is probably by far the most established SaaS ticketing platform in Europe for important concert, sport and cultural venues. The software has accumulated years of experience in multiple domains, but has also failed to modernise and match the demand for enjoyable, friendly and loved tech products.

Here’s what Secutix gets right…

Secutix is like one of those old German cars, which will absolutely never let you down. The software has demonstrated more robustness than any other competitors on the market, while providing a truly open platform to allow you to build complex projects on it.

The software has been the pioneer in offering cloud-based ticketing services, when at the time cloud infrastructures were still a taboo. Their solution is very complete in terms of functionalities, and provides efficient point-of-sales and access control features.

Here are some areas where Secutix falls short…

While Secutix is one of the most proven solutions on the market, it is also probably the one that has failed the most to modernise as fast as the competition. It still requires long and costly projects to implement a solution like Secutix. Your younger staff members will find it difficult to work on an old-style interface. 

Also, Secutix is probably not the most optimal solution for organisations that would like to innovate, launch products fast and stay ahead of the curve. It is more designed for established players that would like to stiffen their ticketing operations.

Regiondo

Regiondo hasn’t been there for long, but it has already managed to conquer and seduce an important customer base. Regiondo belongs to the class of newgen software with short implementation time and low costs.‍

Here’s what Regiondo gets right…

Despite their initial focus as booking software rather than real ticketing solution, Regiondo has managed to grow in venues and attraction parks. The software gives access to a full set of worldwide marketplaces, as well as smaller local distributors. The software benefits from years of experience and is now very complete.

Here are some areas where Regiondo falls short…

If Regiondo is adapted to most leisure activities, it will certainly fall short for museums and other cultural institutions that also manage an event business. Their access control functionalities, as well as their marketing and email capabilities are limited.

In addition, despite the very high quality of the software, Regiondo didn’t innovate much over the span of the last 3 years. The UX of their booking widget, as well as their management platform, seem to be stuck in the past. Furthermore, Regiondo does not offer any advanced data analytics features to capitalise on the rise of data science.

BookingKit

BookingKit is not a newcomer, nor a longtime established player. The software has grown in popularity in recent years and is very much appreciated by tours and activities companies to manage their online bookings. The software focuses on a wide range of verticals, but is perfectly well adapted to help relatively small providers sell tickets. Their pricing is much more affordable than enterprise-like solutions.

Here’s what BookingKit gets right…

BookingKit is extremely complete as a software, but does not fall into the trap of being too complicated. The software also places emphasis on marketing & sales features, which are too often lacking in booking softwares.

The pricing structure of BookingKit is as well quite easy to understand, and is adapted to different segments of customers. Their customer support is recognized as being very good and very helpful.

Here are some areas where BookingKit falls short…

While BookingKit is adapted for small tours operators, it wouldn’t figure in the top of our list for midsize to large institutions, which might require additional features for onsite operations such as access control or point-of-sales.

Also, while having dynamic pricing and advanced data analytics on their roadmap, these functionalities are still at early-stage at BookingKit. Finally, for businesses that need to operate both events and tours like museums, BookingKit will have difficulties answering both needs.

TrekkSoft

Big up for another Swiss-made software, which has been able to impose itself as the reference for outdoor activities in the past. TrekkSoft has developed a lot of experience and capacity to manage businesses that are active in one-day and multi-days trips. The software encompasses a lot of features and has been a pioneer in the global distribution market with OTAs.

Here’s what TrekkSoft gets right…

The software encompasses a lot of features and has been a pioneer in the global distribution market with OTAs. Their report section is great as you can easily keep track of everything and see clearly how you are doing from day to day, or year to year, etc. The Agents feature is also a nice one, which enables you to take advantage of your network to enlarge your number of distribution channels.

Here are some areas where TrekkSoft falls short…

Trekksoft unfortunately carries out the fact that it is one of the oldest solutions on the market, with a not so intuitive UX and some “rigidity”. In our opinion, TrekkSoft would need an uplift both in terms of functionality and innovation.

The software also does not allocate so much space to direct distribution as they lack marketing and email automation capabilities that constitute modern marketing. Again here, for businesses that need to operate both events and tours like attraction parks, TrekkSoft will have difficulties answering both needs.

Rezdy

Rezdy has been around for a couple of years, but hasn’t really touched ground in Europe despite offering a very good ratio in terms of quality and price. Rezdy positions itself in the same lineage as TrekkSoft or BookingKit.

The software offers a very good solution to tours and activity providers which are looking at making out the most of their online sales on their website and through OTAs.

Here’s what Rezdy gets right…

As the same vein of software in the space, Rezdy is also extremely complete in terms of features and capabilities. Its UX is easy to understand and staff members will progress rapidly and without any problems. The software has built a very powerful network of private resellers to which you can grant access to your products.

Here are some areas where Rezdy falls short…

With Rezdy, we can easily regroup some comments that we made for TrekkSoft or BookingKit. The software is perfect for tours and activity providers, but is less designed for enterprise-like attractions that require high-performing access control, dedicated support or advanced customisations.

Smeetz

Many companies claim to be “an alternative'' to Smeetz, but don’t be fooled by simple booking solutions posing as data-driven ticketing platforms. By combining 360° product and stock management, machine learning predictions, dynamic pricing, channel management, high-frequency access control, and marketing capabilities, Smeetz is the most complete and modern solution on the market.

Here’s what Smeetz gets right…

Smeetz has as a high priority to be on top of innovation. The last trends in Saas management or ticketing are carefully followed and quickly implemented. However, being an agile tech solution is not everything. The Smeetz team believes that the support it can give to its customers is paramount. Because the human factor is key in every successful partnership, Smeetz's customer success team is dedicated to offering a smooth implementation and continuous advice and support for new projects.

Smeetz's software focuses on ticketing, but its main differentiator is its dynamic pricing and marketing functionalities. Smeetz is the #1data-driven ticketing and dynamic pricing software that helps cultural and tourism providers optimise their revenue and inventories. With Smeetz, you do more than sell tickets. Save time and cut down on your administrative burden by managing your online sales, marketing and reservations from an all-in-one software.

Enter the world of artificial intelligence to increase your sales. Optimise your ticket prices, secure early bookings and smooth occupancy with sales forecasting and dynamic pricing strategies.

Smeetz is also designed for various verticals, such as museums, theatres, festivals, amusement parks, tourism destinations, etc. This encompasses tour and activity providers, and event organisers. Hence the solution is the most complete to offer a 360° service to mid-size to large organisations.

Here are some areas where Smeetz falls short…

As a new comer in the industry, Smeetz is reactive to customer needs and is sometimes developing new features too quickly. An established solution would take more time to test and offer a perfect feature, whereas Smeetz wants to go fast and sometimes offers an 85% ready solution. Of course, within a couple of days or weeks, they adapt and improve the feature based on customer feedback. However, in the meantime they might have cause a little distress to regular users.

Conclusion

While it is definitely not easy to choose the right solution for your organisation, we hope that this blog post was useful to you and helped shed some light on the differences between the best booking and ticketing solutions available on the market.

If the enterprise-like customers will more naturally tend to orient themselves towards more established players, it is also worth considering that the more established those players are, the less they will compete on the innovation front with modern functionalities that take advantage of data science like dynamic pricing or predictive analytics.

We would be delighted to continue this conversation during a meeting or coffee together - Don’t hesitate to reach out if you have any questions or suggestions about this article.

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