Cracking the Easter marketing code: Tips for attracting new audiences to your attraction

Easter is a widely celebrated holiday and a great opportunity to attract new audiences to your attraction.

Why Easter is a good time to attract new audiences

1. High consumer demand

People tend to spend more money on activities, events, and travel during Easter, leading to an increase in consumer demand for attractions like amusement parks, zoos, and museums.

2. Family-friendly activities

Easter is a family-oriented holiday, making it an excellent opportunity to offer family-friendly activities and events that will appeal to a wide range of visitors.

3. Spring break

Many schools have spring break during the Easter holiday, giving families more time to plan trips and activities, presenting an opportunity for your attraction to attract new audiences.

4. Seasonal attraction

Easter is a time of year when people are looking for new things to do, and attractions like gardens and zoos often have a new look and new animals, providing an opportunity to showcase your seasonal attraction.

5. Branding opportunity

Easter can be a great opportunity to build your brand and reputation. By offering special Easter-themed events and activities, you can create a memorable experience for visitors and differentiate your attraction from others in the area.

6. OTAs for international audiences

Partnering with Online Travel Agencies (OTAs) can help attract international audiences to your attraction during the Easter holiday.

Here are some great ways to attract new audiences to your attraction during Easter

1. Offer special Easter-themed events or activities

Host an Easter egg hunt, a visit from the Easter Bunny, or a special Easter-themed show or exhibit to create a fun and festive atmosphere.

2. Promote your attraction through Easter-themed marketing campaigns

Use social media, email, and other marketing channels to promote your attraction and its Easter-themed events and activities.

3. Partner with local businesses and organisations

Reach out to local businesses and organizations, such as schools and churches, to promote your attraction and its Easter-themed events and activities.

4. Offer discounts or special deals

Consider offering discounts or special deals to attract new audiences. For example, you could offer a discount to families or groups who visit your attraction during Easter.

5. Create memorable experiences

Offer unique experiences that visitors will remember. If visitors have a great experience, they are more likely to return or recommend your attraction to others.

6. Leverage word-of-mouth

Encourage satisfied visitors to share their experience with others through social media or other channels. Word-of-mouth is a powerful tool for attracting new audiences to your attraction during Easter.

At Smeetz, we can help you with your Easter marketing campaigns and make the most of this egg-citing opportunity to attract new audiences to your attraction. Contact us to learn more!