"The apparent complexity of dynamic pricing strategies did not lead to any questions from the guests, who are used to such practices in the hotel and aviation industries. Going back to traditional pricing would now seem terribly silly knowing how much both the guests and the park are benefiting from dynamic pricing."

"Between 25% and 30% of our visitors now use Smeetz to buy their tickets online, and this has had a noticeable impact on reducing queues. The combination of online sales and the possibility to scan groups at once has significantly sped up the entry process. We are excited about the future steps we can take to attract more guests to Smeetz.”

‍"The change over from our existing booking platform to working with Smeetz was a pleasure and everything was seamless, quick and efficient. This is a whole online system so it made a huge difference to business."